Furniture Manufacturer Uses Flip Books to Demonstrate Product Features.
MOUNT KISCO, NY (PRWEB) June 29, 2005 — Chicago-based Bretford furniture company has enlisted the use of flip books to demonstrate how easy it is to reconfigure an office space with their Liquid Workspace System.
Originally invented in 1882 and recognized as one of the earliest forms of interactive multimedia, flip books create the optical illusion of motion when images – stacked in sequential stages of movement – are flipped. Bretford’s flip books, designed with the same level of style and sophistication as their furnishings, showcase the functional benefits of their Liquid Workspace System with a simple flip-of-a-thumb.
“The whole point of Bretford¹s Liquid line of office furniture is that it can be easily reconfigured. Office spaces can adapt as situations change. So using flip books, we can literally demonstrate the reconfiguration of an actual office space.” Said Travis Ott, Brand Manager at Bretford creative agency Planet Propoganda. “The flip books underscore the point of simplicity and ease of reconfiguration. Plus, everybody loves the novelty.”
Produced by Flippies, a New York based manufacturer of custom flip books, Bretford’s Liquid Workspace flip books were first distributed at Neocon – the high-profile contract furniture trade show – and will continue to be used by Bretford as a marketing tool throughout the year. “In this age of high tech interactive multimedia, the simplicity of flip books is not only refreshing, but its illusion is even more captivating than ever,” said Jeffrey Kay, President of Flippies. “Creative marketers like Bretford are, once again, beginning to use flip books as interactive brochures and unique giveaway items for promotions, trade shows, events and other marketing activities.”
Companies or individuals interested in creating their own custom flip books can visit Flippies online at www.flippies.com for more information.
About Bretford:
Bretford is a Chicago-based business and education furniture company passionately filling the void between form and function. For more information about Bretford, visit http://www.bretford.com.
About Flippies:
New York based Flippies, Inc. is the world’s leading manufacturer of custom flip books. Flippies applies patent pending production techniques, technology, creativity and passion to the development of high quality custom flip books for marketers, publishers and enthusiasts worldwide. For more information, visit http://www.flippies.com.
SOURCE: http://web.archive.org/web/20051216025304/http://newspad.prweb.com/pr/20056/pr255584.htm
