Working with Your Hands, Full-Scale: Hank Butitta’s Bus-to-Tiny-House Conversion

Architecture Like the vlogger in “Why I Quit Studying Industrial Design,” Hank Butitta found himself dissatisfied with his chosen course of study. “In architecture school I was tired of drawing buildings that would never exist, for clients that were imaginary, and with details I didn’t fully understand,” he writes. “I prefer to work with my […]

Read More ...
 

Agency Gives You Free Beer for Filling Out Your Timesheets, Because Nothing Else Ever Works

The industry is rapidly changing, but one thing remains the same: Literally the only thing that gets agency people to fill out their timesheets consistently is free beer. The latest example comes from Minneapolis, where Colle+McVoy has built a wondrous machine called the TapServer—a “multi-keg beer deployment system” that uses RFID and custom-written software to […]

Read More ...
 

Dyson Humidifier Uses Ultraviolet, Ultrasonic Tech

A new kind of quiet, effective, and hygienic humidifier is poised to enter to U.S. market. In just one year’s time, miserably dry winter interior spaces will go up against a new champion, the exhaustively engineered product of a (knighted) British design whiz. Dyson, a company known for its innovative designs and really-darned-effective (if expensive) […]

Read More ...
 

If You Think You Deserve A Lion, You Probably Deserve A ‘Slashie’

In a hilarious send up to the obscene amount of awards in the advertising industry and the ridiculous length of credits connected to those awards, we have The Slashies. Yes, The Slashies. What’s the award for? According to the intro video, “the most tenuous contributions to an ad campaign. The Slashies honor the really important […]

Read More ...
   

Smart conference badge aims to replace business cards and brochures

Conferences overwhelm attendees with information about the latest products and services, but neither buyers nor sellers have the capacity to remember everything they see and everyone they speak to. Hoping to change this, Loopd is a conference lanyard that tracks wearers’ movements, enabling them to review their interactions and access extra content. The Loopd system […]

Read More ...
 

Impulsive Shoppers Are Given Less Opportunity to Act on Impulse

The checkout area, while taking up little space compared to the rest of the store, currently has a big impact. A study conducted by EHI Retail Institute found that confectionary-heavy checkout zones produce more than 7% of total store sales (up 0.7% since 2010) though they make up only 1% of the store’s space. But as retailers […]

Read More ...
 

Airbnb Hosts Sleepover in Largest London Bookstore

Book-lovers can revel in a night of bibliomania with a sleepover at Waterstones Piccadilly, Europe’s largest bookstore. The book bonanza night is hosted by Airbnb and Waterstones and will allow 10 contest winners and their guests to enjoy a night of reading, snacks and exploration in the store’s 8-and-a-half miles of book shelves on Friday, […]

Read More ...
 

Anti-aging skincare products personalized with DNA analysis

Different people see different effects from anti-aging products, because our bodies don’t react to chemicals in the same way. France-based Personal Cell Services has already made moves to individualize skincare by incorporating consumers’ own stem cells into its products. Now the UK’s Geneu has developed U+, a system that uses in-store gene analysis to tailor […]

Read More ...
 

Organic Food Snobs Are Unknowingly Fed McDonald’s, and They’re Lovin’ It

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek’s Tim Nudd and David Griner. Article source: http://feedproxy.google.com/~r/Adfreak/~3/QkuEYe4zsAU/story01.htm

Read More ...