Category: Marketing Flip

Let’s Talk About: Flip Books

A flip book or flick book is a book with a series of pictures that vary gradually from one page to the next, so that when the pages are turned rapidly, the pictures appear to animate by simulating motion or some other change. Flip books are often illustrated books for children, but may also be geared towards adults and employ a series of photographs rather than drawings. Flip books are not always separate books, but may appear as an added feature in ordinary books or magazines, often in the page corners. Software packages and websites are also available that convert digital video files into custom-made flip books.

History and cultural uses

A flip book

It has sometimes been assumed that the relatively simple flip book has been around since long before the invention of the more complicated 19th century animation devices like the phenakistiscope (1832) and the zoetrope (1866), but no conclusive evidence has been found. There are some medieval illuminated books with sequential images, such as Sigenot (circa 1470).[1] The illustrations in Sigenot are consistently framed and have short intervals between different phases of action, but the images can not produce the illusion of a fluent motion. The necessary notion of instances smaller than a second would not really develop before the 19th century.[2]

The oldest known documentation of the flip book appeared in September, 1868, when it was patented by John Barnes Linnett under the name kineograph (“moving picture”). They were the first form of animation to employ a linear sequence of images rather than circular (as in the older phenakistoscope). The German film pioneer, Max Skladanowsky, first exhibited his serial photographic images in flip book form in 1894, as he and his brother Emil did not develop their own film projector until the following year. In 1894, Herman Casler invented a mechanized form of flip book called the Mutoscope, which mounted the pages on a central rotating cylinder rather than binding them in a book. The mutoscope remained a popular attraction through the mid-twentieth century, appearing as coin-operated machines in penny arcades and amusement parks. In 1897, the English filmmaker Henry William Short marketed his “Filoscope”, which was a flip book placed in a metal holder to facilitate flipping.

Flip books are now largely considered a toy or novelty for children, and were once a common “prize” in cereal and Cracker Jack boxes. However, in addition to their role in the birth of cinema, they have also been an effective promotional tool since their creation for such decidedly adult products as automobiles and cigarettes. They continue to be used in marketing today by companies like Flippies Custom Flip Books , as well as in art and published photographic collections. Vintage flip books are popular among collectors, and especially rare ones from the late 19th to early 20th century have been known to fetch thousands of dollars in sales and auctions.

 

Promotion Principles

Michael Lovern likes to tell people he began his promotional marketing and corporate apparel company by chance. After working in the staffing and recruiting industry, he “had an itch to get out. I looked at different businesses,” he says.

The promotional-products business intrigued him. “I saw an industry that needed a facelift. It was unique in the fact there were no restrictions on who our clients could be. We can sell in many industries,” he says.

Lovern started Richmond-based Brandito in 2010 with a business partner who has since left the company. Lovern’s goal is to change his customers’ buying experience.

But first, he had to overcome his biggest obstacle — the buyer’s mindset. To do that, he established three core principles for the firm.

“The first was to focus on educating our customers,” he says. “It’s our job to be the expert on the industry. The second is the customer service piece has to always be at the forefront of what we are doing.”

The third focus is creativity, changing the routine and adding products that are different.  One of the company’s customers, for example, had been handing out ink pens at trade shows. Lovern suggested using stain-remover sticks instead.

“To this day, they are still the most requested item by our field workers at conventions,” he says. “It’s a handy item people are not going to throw away. They remember where they got the stick.”

The company now has 14 employees and sells thousands of items. “The two items we get asked for the most are T-shirts and drinkware,” he says.

Customers range from startups to Fortune 100 companies. Growth has been steady. From 2013 to 2016 revenue grew 297.1 percent, making Brandito the top retail/wholesale firm this year in the Fantastic 50.

 

Improving the Efficiency of Your Business

Improving the Efficiency of Your Business

Having an efficiently run business amounts to reaching your predetermined goals and objectives, within a reasonable amount of time. It means that tasks are completed with minimal mistakes and to a high standard so that the outputs of the work outweigh the inputs. Efficiency needs to be maintained in all aspects of the business, from you being an effective and dedicated team leader to having reliable members of staff on hand and making sure that your equipment and third-party contacts can all be counted on to work to a high standard. If you are looking to improve the efficiency of your business, here are a few tips which you may find useful.

Pinpoint what isn’t working

You might have noticed that your business isn’t running as efficiently as you’d like, but that doesn’t mean you’ve worked out exactly what the problem is. Look at all aspects of your business, from the individual members of staff to workload, equipment and also yourself as the employer. You may benefit from getting the insight of your employees, as they may well have an opposing outlook to you, or may have the first-hand experience in certain areas of the business.

Pinpoint any problems which are occurring in these areas, as this will give you a good starting point for fixing the problem. You should also look outside of the company, at your completion and at the market in general, to see if there are external factors affecting the efficiency of your business, such as problems with unreliable suppliers.

Create a plan for improvement

Once you know what is causing the problems, both within and outside of the business, then you can start creating a plan for improvement. You may benefit from having a team meeting on the problems, and again actively ask for your employee’s input. People appreciate when their opinions are valued, and this will boost employee morale. A team meeting will also make it clear to staff that you aren’t happy with the company’s current performance, and this may mean people start putting in extra effort into their work. As well as this, you may find that with other people’s input, you come up with better solutions to your problems. Develop your plan of action so that you can enforce it step by step so that you don’t have too many changes happening at once.

Implement the necessary changes

Once you have a plan of action, the next step is to apply it. Start off with some of the easier to fix problems, so that you will see an immediate improvement in efficacy. One example of a first step might be to develop better employee communication. Hold team building exercises, which you can either organize yourself or employ a professional to run for you. Team building exercises don’t have to be formal and could be anything from completing an adventure assault course to spending an hour at the Boston Escape Room.

Once you have targeted some of the smaller challenges, you can then start implementing changes which tackle more difficult problems. Make sure that you have the support of other senior members of staff who are capable of helping you make the necessary transitions as smooth as possible, in order to keep disruption within the workplace to a minimum.

 

Marketers Deliver Thumb-Powered Video in Print (Yes, You Read That Right)

Proving what’s old is new again, marketers have rediscovered the age-old appeal of flip books to engage digitally distracted audiences with video content that springs to life with the flip-of-a-thumb.

Fueled by an increase in video assets available to marketers from digital campaigns along with growing interest in retro experiences, old-school flip books have come back as interactive print collateral materials and handouts at events and trade shows. “We have found when video content is repurposed for presentation in the format of a flip book, something magical happens. Medium and message combine to create a surprising, memorable user experience,” said Jeffrey Kay, President of Flippies, a New York based manufacturer of custom flip books. “In this age of digital ad tech and multi-screen marketing, the simplicity of flip books is not only refreshing but its illusion is more captivating than ever.”

Flippies has cleverly reengineered the vintage flip book concept to play back crystal clear clips of full motion video primarily for businesses who use them as interactive brochures, event handouts and trade show giveaways. “What’s old isn’t only new again, it’s also improved,” said Kay. Recent customers include Subaru, Nickelodeon, L’Oreal, AT&T, HBO, Samsung, Goodyear, Starz and Hewlett Packard, among others.

flippies flip books

Custom Flip Book Interactive Brochures

Originally invented in 1882 by Henry Van Hovenbergh of Elizabeth, New Jersey, flip books create the optical illusion of motion when images stacked in sequential stages of movement are flipped. The first flip books consisted of simple drawings stacked in sequential stages of movement with a single staple binding. When the pages were flipped, they would create the optical illusion of motion. Flip books were then popularized in the early 1900′s by the Cracker Jack Company who gave them away as free in-pack prizes. Other marketers soon followed suit, including manufacturers of breakfast cereals, bubble gum, cigarettes, automobiles and snack foods.

 

Candidates Flip Out!

The two most unpopular candidates in U.S. Presidential history have been commemorated in a thumb-powered flip book entitled “Tough Decision 2016,” created by Flippies Custom Flip Books (http://www.flippies.com/). The flip book satirically captures both candidates’ most infamous facial expressions from the campaign trail in artistically rendered stop-motion animation. When flipped from the “right,” Donald Trump runs through a few of his least presidential looks. From the “left,” Hillary Clinton shows off her familiarly phony campaign face. The video can be seen here.

“With the latest polls confirming Donald Trump and Hillary Clinton are now officially ranked the least favorable candidates in U.S. Presidential election history, we felt that it was only
appropriate for Flippies to mark the occasion with a flip book commemorating this notorious accomplishment,”said Jeffrey Kay, President of Flippies, a manufacturer of custom flip books.
Election 2016 Flip Book

An authentic slice of Americana nostalgia, flip books have recently been rediscovered all over again by a new generation. “In this age of digital media, the simplicity of flip-animation is not only refreshing but its illusion is even more captivating than ever,” said Kay, who produces millions of custom flip books annually for businesses who use them primarily as interactive brochures and promotional products.