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SR. SOCIAL MEDIA STRATEGIST (NEW YORK)
Fanscape has an immediate need in the New York City area for a Sr. Social Media Strategist (aka Sr. Strategist). This person should be a seasoned consumer marketer and proven strategist in the realm of social media and digital publicity. The Sr. Strategist will work with Fortune 500 clients on retainer and
project based engagements to create compelling social media marketing campaigns that are creative, targeted, measurable and produce quantifiable results. The Sr. Strategist will provide social media consulting services to our clients upon launch as well as provide ongoing monitoring and strategy modifications as campaigns unfold. The Sr. Strategist will provide specific deliverables such as creative briefs and strategic plans for existing as well as prospective clients. Finally, the Sr. Strategist
will assist with the overall research and development of our consulting services. This position is primarily based in the NYC area, and will require up to 30% travel, the majority of it being international.
â€¢ Social media strategy and consulting services, including, but not limited to the creation of:
â€¢ Creative briefs
â€¢ Strategic plans & associated budgets both independently and collaboratively with client and agency partners
â€¢ Marketing Plans
â€¢ Social media content calendars etc.
â€¢ Account Management Support
â€¢ Work closely with the various Account Directors at Fanscape who serve as the primary point of contact for client campaigns, on ideation and strategy formula to ensure strategy recommendations are in alignment with the clientâ€™s goals and brand positions.
â€¢ Presentation and Communication Skills
â€¢ Confidence creating and delivering presentations to large groups of people all over the world on behalf of our clients. Should own a comfort level presenting directly to Director, VP and C-level executives.
â€¢ Possess the ability to articulate and educate the client about social media trends, habits and behaviors on an ongoing basis.
â€¢ Keep client apprised of social media best practices both internationally and domestically.
â€¢ Proactively participate on internal and external client-team conference calls with prospective and existing clients.
â€¢ Business Development Support â€“ Assist Business Development staff with creative or strategic outlines as part of the RFP or proposal process
â€¢ Strategy Monitoring & Monitoring â€“ evaluate a clientâ€™s execution of social media campaigns and strategies, offering specific recommendations backed by experience and sound data
â€¢ This position is supported and aided by:
â€¢ An Implementation Manager, who coordinates and manages 3rd party vendors, creative production and proposal/documentation support
â€¢ Digital Concept Designer â€“ to provide graphic design, mocks, comps and ideation support
â€¢ The Research and Analytics Dept, for reporting and metrics and interns within the Strategy Dept
â€¢ Strategy Dept Intern(s) â€“ to assist with research
EXPERIENCE AND SKILL SET
â€¢ Outstanding interpersonal skills. This person must have the ability to build and maintain relationships easily with clients. They should be charismatic, outgoing, and relatable to a variety
â€¢ This candidate can balance smart work with great common sense. Candidate possesses a strong intuition about people and knows how to anticipate their personalities, needs, and style.
â€¢ Experience with international social media marketing or global marketing a plus.
â€¢ College degree required, preferably in marketing or business
â€¢ Approximately 8+ years of overall business experience with a majority of experience in consumer marketing and/or new media
â€¢ Approximately 4+ years of marketing experience, preferably brand or direct marketing experience at an advertising, PR, media buying or social media agency.
â€¢ 2-3+ years of hands on social media marketing and strategy experience with case studies in the campaign and brand/company level
â€¢ Knowledge of social media platforms and the latest marketing strategies, tactics and emerging applications and technologies
â€¢ Budget management â€“ ability to create a strategic marketing budget that is realistic and within client limits
â€¢ Ability to think creatively and participate in ideation sessions with clients and internal staff
â€¢ Exposure to two or more of the following industry verticals: entertainment, consumer packaged goods, travel, automotive, gaming or technology
â€¢ Past experience as a brand / product management within a Fortune 500 brand, SEO or SEM is helpful
â€¢ Past experience in media buying is a plus
â€¢ Ability to gather client requirements and effectively translate them into a cohesive social media strategy, complete with associated work plans, suggested tactics and milestones
â€¢ Ability to interpret data and reports to optimize strategic recommendations
â€¢ Excellent written and oral communication skills including the ability to present to VP and C-level executives at a Fortune 500 client.
â€¢ A team player who is able to handle stressful situations and deadline pressures calmly
â€¢ Past experience in business development and/or account management is helpful
â€¢ Able to plan and carryout responsibilities with minimal direction
â€¢ Ability to travel up to 30%+ of the time to meet with existing and prospective clients domestically and internationally
Fanscape LLC is a leading social media marketing agency with more than 13 years of consumer onlinemarketing experience. We are one of the original Word of Mouth marketing agencies to harness the power of leading social media platforms such as Facebook, Twitter and YouTube for our Fortune 500 clients.
We devise effective social media marketing campaigns as well as manage our clientsâ€™ branded social media properties with the goal of increasing customer loyalty, engagement, brand perception and market share. Fanscape works with clients across a variety of industries including entertainment,
technology, gaming, consumer package goods, travel and automotive. Fanscapeâ€™s online influencer marketing experts have in-depth understanding of niche audiences and consumer behaviors across the Web, providing highly measurable, earned media strategies for major corporations within our business
units. Fanscape is a fast growing, profitable company that is great place to build your career. We are a wholly owned subsidiary of The Marketing Arm, which is consistently rated one of the best marketing Agencies to work for every year, as well as a part of The Omnicom Group (OMC), one of the largest publicly traded advertising and marketing companies in the world.