Posts Tagged ‘giveaways’

K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever

Belgium’s B-Classic music festival, whose mission is to “give classical music the same recognition as pop and rock music,” brings us a rather interesting sensory collision in the form of the music video below, promoting its “Classic Comeback” competition.

Korean pop-dance group Waveya interprets the godfather of Slavonik dance music (and Brahm’s brosef) Antonín Leopold Dvo?ák in the three-minute synchronized bump-’n'-grind-gyration-twerk-fest set to “Symphony No. 9 Allegro con fuoco.”

The video, shot by Raf Reyntjens in South Korea, is cleverly edited and choreographed, albeit shameless in its attempts at drawing in a younger demographic. See, the organizers of the festival believe “the kids” simply need more access to classical music.

Music videos, they believe, are the best way to do this.

In a short documentary also posted below, Frank Peters, a Dutch classical pianist and spokesperson for B-Classic, says he’s “not convinced that youth are uninterested in classical music. I think that it’s simply more difficult for them to discover.”

Chereen Gayadin, a senior music programmer at MTV, adds, “I think that this is the first video in which one listens to classical music without being aware that it is classical music.”

Via Ads of the World.

Client: B-Classic
Agency: DDB, Brussels
Creative Director: Peter Ampe
Creatives: Tim Arts, Stefan Van Den Boogaard
Designer: Christophe Liekens
Account Team: Francis Lippens, Kaat De Brandt
Strategic Team: Dominique Poncin, Maarten Van Daele, Michael D’hooge
Digital Strategy: Geert Desager
Digital Project Manager: Stefanie Warreyn
TV Producer: Brigitte Verduyckt
Production Agency: Caviar
Producer: Geert De Wachter
Director: Raf Reyntjens
Music, Sound: Sonicville
Aired: April 2014

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Moleskine’s Evernote Notebook Shares Important Pages Minus The “Boring Meeting” Doodles

The scratch of pen on paper tends to result in much more memorable notes from your business meetings, but what’s the best way to share them? Moleskine’s new Evernote Business Notebook lets you choose which of your notes you want to share with the team, and which you want to keep yourself, a feature which is sure to add some personal flair to your future communications.

As with other collaborations between the two, the notebook uses Evernote’s Document Camera to digitize your hand-written notes. This time you have two options: share the entire page with your friends and colleagues, or just the top section of the page, which keeps your personal to-do list at the bottom of the page safe from prying eyes.


If you want to be reminded of a follow-up task, there is also a check box one each page, that when ticked, will place note at the top of your note list in the Reminders section of Evernote. There are even Smart Stickers with each notebook, which you can customize to trigger a certain action. For example, the airplane sticker could trigger an image to be placed in your Travel notebook so you know exactly where to find it when it’s needed.

The Evernote Business Notebook is available in the Evernote Market for $32.95.

Evernote Business Notebook


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Meet the Golden Goose: The Easiest Way to Make ‘Golden Eggs’



With Easter right around the corner, it’s the perfect time to introduce a quirky gadget made just for eggs. With a name like Golden Goose, you would expect to find it among the pages of a children’s fable or scenes of “Game of Thrones” (and really, it is pretty magical), but this appliance is destined for the kitchen.


The Golden Goose, created by Chicago firm Y Line Product Design, is a surprisingly low tech method to making your own Golden Eggs—which are 1.) actual things, and 2.) scrambled eggs that are made in-shell. Golden Eggs are considered delicacies due to a gap in the “in-shell scrambled egg” appliance market, according to the gadget’s Kickstarter campaign.


By using centrifugal force and a carefully designed egg chamber, the Golden Goose shakes everything up without breaking the egg’s shell. After your egg has been sufficiently rattled, you’re free to eat them any way you’d like—soft boiled, fried, hard boiled, deviled, pickled; wherever your taste buds take you.

Check out the campaign video to see how it works:

At first, this design threw me back to informercials featuring Shake Weight-esque exercise equipment and childhood toys that kept me and my brother occupied for hours on end. In fact, this tool may be the perfect way to get kids involved in the kitchen without having to worry about any messes or injuries considering the design was inspired by Victorian children’s trinkets. The Golden Goose’s campaign site explains more:

We never intended to develop a Goose. In fact, when we first heard that it was possible to scramble an egg in its shell, we were so curious that we stayed up until 4am breaking every egg in sight.

The following day I was reminded of an old Victorian era toy that rotates back and forth, so I stole the shoelaces from my tennis shoes and combined them with a plastic jar to create the first rough prototype.



The Golden Goose is easily disassembled for quick clean-up and made of recyclable materials. If this sounds like something that’s right up your culinary alley, check out the campaign on Kickstarter.

Michiel Cornelissen's 3D-Printed ZooM Lampshade Expands from a Small Build Envelope

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Build Your Next Handbag From Scratch With These Lego-Like Pieces

Every fashionista has a similar story. She spent hours creating a look that she eventually perfected, but just as she stepped outside she spotted someone wearing the same thing. Despite the usually low cost, merchandise made for the masses has some major drawbacks; it takes away from our natural desire to stand out and feel special. Fortunately, the people at Bamin (Build And Make It Now) have created a way to make us feel, and look, a little more unique.

Created by fashion journalist and entrepreneur Robert Cordero in 2012, Bamin is a New York based, invite-only fashion boutique, whose goal is to remix fashion. They aim to use digital ideas, like user-generated content, in the fashion world- allowing for customized bags that can be shipped in as little as 6 weeks.


Bamin lets you build your own unisex bags using a selection of both classic and fashion-forward options. They are composed of interchangeable parts, so customers can constantly change the shape, color, and materials. All Bamin bags are manufactured locally using laser and handicraft production, ensuring a high quality end result.

Bamin customers create bags from either the company’s website, or an interactive app, putting the power of design and production in each person’s own hands. The bags are available as duffles, briefcases, carryalls, and overnights. Current fabrics include matte leather (blue, black, and brown) and neomesh (pink, yellow, green, blue, and orange), with additional gray felt or leopard print panels. The team is hard at work creating more options.


To gain access to Bamin, interested users must log onto the website and request an invite- which currently has a waiting list. Considering the limitless potential this company offers to be unique, it seems to be worth the wait.


[h/t] Notcot

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Smart heating tool crowdsources the perfect temperature

When it come to winter, people feel the cold in different ways — some can stand the chill, while others need to have the heating on full blast. CrowdComfort is a crowd reporting tool that helps facility managers discover where they need to deliver more or less heat to satisfy occupants.

Building operators can get anyone who uses the facility — whether it’s an office, hotel or tower block — to download the CrowdComfort app. Through their smartphones, residents can then either rate their comfort level or report a maintenance issue. Users can report whether they’re too hot or too cold, and the data is sent to managers along with a timestamp and geolocation that details where that person is in the building. They can then use the data to distribute heating according to residents’ needs, creating a more efficient and environmentally-friendly way to manage the building. Operators can also respond to problems more quickly through the use of residents’ mobile devices. The video below explains more about the concept:

In the past, we’ve seen products such as Chüne enable partygoers to indicate their music taste to create a crowdsourced playlist of tracks that caters to everyone. Could a business idea like CrowdComfort be merged with this model to enable resident voting on things such as heat level to create a micro-democratic environment?


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