Posts Tagged ‘giveaways’

New App is Available for Prenatal Support

Pregnant? There’s an app for that. Last year, Max Levchin founded Glow, a smartphone app that helps women conceive and have now developed an updated the app to assist women post-pregnancy. Glow Nurture advises women on prenatal nutrition, milestones to watch for and provides a community for women and partners to discuss their experiences with the pregnancy process.

When women log into Glow Nurture, they can record their personal information and symptoms. The app then compares women’s personal data to what has been gathered on the site. For instance, if a woman has a particular concern, she can enter in her information and the database in Glow Nurture will compare that information with the research gathered. If the symptom or questions seems to be a particular concern, the app will tell the woman whether she should see her doctor and what to ask.

Another element of the app, Glow Genius, combines the information that women log with aggregated research to tell women how they are doing. The community, women can upload pictures of their growing bellies and have discussions on the site about their mutual observations and thoughts.

According to the app developing group, Glow helped more than 20,000 women get pregnant in the past year but did not comment as to whether those women used other methods. Regardless, the app has created a community for those who want to tap into their phones when any pregnancy question, big or small, arises.

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Business card doubles as a free train pass for recipients

There’s a famous scene in American Psycho when Patrick Bateman and his colleagues compare business cards. The scene is humorous because business cards are seen as old fashioned in the digital age, but the truth of the matter is that a good one can still make a brand or client memorable. The Kokopelli hostel in Peru recently embedded its business cards with altitude sickness-curing medicine to help backpackers remember it’s name. Now the Russian arm of Greenpeace has created EcoCard, a business card that’s getting more people to use public transport by combining contact details with free train rides.

The environmental charity wanted to make the paper cards — which are often simply thrown away if they’re not of use, or the details have been digitized — more green. In order to provide an incentive for people to keep the cards, the organization gave them another purpose. Although the front of the card offers the individual’s contact information, the back lets the recipient know that inside is a metro card that works with the Moscow Metro System. The EcoCard doubles as a case they can keep the train ticket in, and lets them know how many rides are pre-loaded onto it. Those ordering the cards can choose to give 20, 40 or 60 free rides to their recipients.

Watch the video below to learn more about the initiative:

As well as making business cards less disposable, the scheme also gives businesspeople an incentive to take the train instead of driving the office, potentially reducing their carbon footprint by up to 85kg. Are there other ways to make business cards more useful?


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World’s Greatest Dad Shows You How It’s Done in Ad for Peanut Butter Cheerios

Fathers have been making a comeback in ads lately—they’re no longer just sniveling idiots with no parenting skills whatsoever. Now, General Mills helps dads in their revival with this Canadian campaign for Peanut Butter Cheerios. 

The ad below, from Tribal Worldwide in Toronto, shows us a dad who is seemingly on top of his game—delivering a rapid-fire manifesto about the wonders of dadhood as he navigates his house, making sure his wife and four kids are all happy and well cared for.

He’s sensitive but no pushover. He’s the rule maker, not the rule breaker—but he’ll be your buddy as well. He’s a good dad, one who cares about his kids, even though he wings one son across a bed in the first scene. (No wonder the kid already has a broken arm.)

In its style, the ad will inevitably draw comparisons to Old Spice and Dollar Shave Club, with some GoldieBlox empowerment thrown in for good measure. And while it’s a little on the goofy side—especially toward the end, when Dad mugs in slow motion, throwing fake gang signs around behind a hashtag—the sentiment isn’t lost on us.

“Because being a dad is awesome, just like new Peanut Butter Cheerios are awesome,” he says at the end. “And that’s why it’s the official cereal of dadhood. And this, my friends, this is #howtodad.” (There’s a Tumblr, too, with tips and aphorisms for those who are truly eager to do better dadding.)

See, Dad doesn’t have to be cool. He just has to be there. And not be a moron.

Credits below. Via Ads of the World.

Client: Peanut Butter Cheerios, General Mills
Agency: Tribal Worldwide, Toronto
Creative Director: Josh Stein
Associate Creative Director: Rob Sturch
Copywriters: Rob Sturch, Tracy Wan
Art Director: Amy O’Neill
Agency Producers: Stef Fabich, Bonnie Chung
Account Team: Stephanie Wall, Samantha Murphy
Strategy: Sandra Moretti, Dino Demopoulos
Media Company: Cossette Media
Production Company: Radke Film Group
Director: Michael Clowater
Director of Photography: Andrij Parekh
Line Producer: Gillian Gardner
Postproduction Company: Married to Giants
Editor: Leo Zaharatos
Online Editors: Trevor Corrigan, Preeti Torul
Postproduction Company: Alter Ego
Colorist: Conor Fisher
Audio House: Grayson Matthews
Casting Agency: Jigsaw Casting
Casting Director: Shasta Lutz

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Soft Toys with Interchangeable Parts Let Kids Design Their Own Creatures

Hong-Kong based design studio Huzi have put a new spin on the traditional soft toy, creating a line of stuffed animals with detachable parts that can be used to create different creatures. Mixed Animals are plush toys with magnetic body parts and accessories including wings, horns, tails and paws.

Fabienne Roepke of Huzi tells PSFK:

Mixed Animal represents Huzi’s back to the basics mandate of creating designs for analogue play. At first glance, the handmade Mixed Animal brings a feeling of nostalgia for your favourite childhood plush toy, but with modern design sensibility and a unique twist: you can mix and match the magnetic plush animal pieces, fostering imaginative play and numerous possibilities.

Instead of playing with a toy designed by a brand, Mixed Animals lets children create their own designs. They can change the way the toys are put together to make weird and wonderful creatures with features like a dragon’s tail, birds’ wings and rabbits’ ears.


“Every part of the Mixed Animals can be attached and detached, from the head to the legs and all the accessories. You have the freedom to mix and match any of these parts to create any kind of animal that you want,” Roepke explains.

Nowadays many toys are enhanced with technology, they have the power to interact with children through expression, keep parents connected with their kids and answer their questions by calling on Wikipedia.

Roepke believes that analogue play is just as important as digital play in stimulating children’s’ imaginations:

In today’s world, we believe that analog and digital play complement each other. We see analog play as a way to create an emotional reaction through products that re-instate back to the basics mandate and core values. Analog play is intuitive and is an essential part of life at every age. It is a way of experiencing and exploring the world that allows us to open our mind to fresh ideas with freedom.


Other designers are also updating traditional toys and play areas to encourage children to take part in hands-on, non-digital play. There is a playground that sparks creative thinking and even a museum that lets children wear a crayon helmet to draw with their whole bodies.

Like these examples, Mixed Animals encourages kids to get away from the screen and expand their imaginations through hands-on play.

Mixed Animals

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