In celebration of Paris Design Week, Rémy Martin has partnered with Labwerk and students from Ecole Cantonale d’art de Lausanne to create an app and exhibit that brings users on a journey of historically famous Parisian bars, each featuring an exclusive Rémy Martin cocktails.
The app uses Apple’s iBeacon technology that provides location-based information and services to iOS devices. Small transmitter devices are planted in each bar and when users’ devices detect these iBeacons, the application sends a message to their iPhone about the Rémy Martin cocktail available at that location along with bartender notes, images and the ingredients used.
The ‘Futur Héritage’ pop-up exhibit (also the name of the app) explores the theme of Rémyxology, a term derived from the cocktail world and focusing on the mixture of flavors, colors and materials. The students present creative interpretations in the form of ten imaginative concepts. The exhibit is also iBeacon-enabled, unlocking additional content for a richer experience.
The Rémy Martin cocktails will be exclusively available from September 6-13 in the following locations:
Lipstick – 5 rue Frochot, 75009 Paris
Andy Wahloo – 69 Rue des Gravilliers, 75003 Paris
Le Royal Monceau – 37 Avenue Hoche, 75008 Paris
Lockwood – 73 Rue d’Aboukir, 75002 Paris
Calbar – 82 Rue de Charenton, 75012 Paris
Molitor – 2 avenue de la Porte Molitor, 75016 Paris
Futur Héritage is available in the AppStore or from Remy Martin’s website.