Posts Tagged ‘flipbooks’

IKEA’s Future Products to Contain Flexible, Light-Emitting Tiles



Don’t let the bland name of Scottish start-up Design LED Products fool you. At last year’s Lux Live 2013 lighting exhibition, DLP showed off the flexible resin-based LED tile you see above, considered to be a potential game-changer in lighting design. The tiles are flexible, modular, inexpensive, highly efficient (roughly 90%), can emit light on one or both sides, and “can be produced in any shape or size up to 1m, offering up to 20,000 lumen per square meter,” according to the press release. They also do not require external “thermal management,” i.e. bulky heat sinks.

Well, someone noticed, and that someone was IKEA. Today it was reported that Ikea’s GreenTech venture capital division plunked down an undisclosed sum to invest in the company, giving them access to the light tiles for their presumed inclusion in future product designs. “The tiles are unique as they are extremely thin, flexible and low cost and can be seamlessly joined together in exciting new designs,” IKEA said in a statement. “The partnership is a clear strategic fit for IKEA and our goal to make living sustainably affordable and attractive for millions of people.”

While you can still buy halogens and CFLs at IKEA today, by the way, the company is reportedly planning to switch exclusively to LEDs by September of 2015.

Anyone want to take a guess at what they’ll be designing with these? Kitchen wall cabinets with these tiles on the undersides seem like the obvious choice, but those would be flat; I’m most curious to see how they’d exploit the curvability of the technology.


Tessel Supply's Anti-Gravity Backpack, Now with Magnets

Core77 Photo Gallery: Outdoor Retailer Summer Market 2014

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Life Alert’s New Ad is Terrifying, and People Are Not Happy About It

Life Alert now takes its marketing very seriously. Maybe too seriously.

Rather than just have its old commercials be the laughing stock of anyone who’s ever seen them, the company is doing its best to scare the living crap out of everyone who watches TV.

The new ad below ditches the brand’s trademark testimonial cheesiness for straight up creepiness, with an old lady lying unnoticed in a heap at the bottom of a flight of stairs, screaming. It’s quite disturbing, and a lot of viewers are leaving pissed-off comments on the brand’s Facebook page.

“My own grandmother fell and cracked her hip and we brought her to the hospital immediately, but this just makes me feel so awful inside I start crying,” writes one. “I’m 17 years old and this is way too scary. I don’t want to see anyone in that much pain and crying when I’m just trying to enjoy my day. Please take it off the TV.”

In fairness, some people are praising the commercial for driving the point home with a realistic depiction, and helping to convince their stubborn elders to buy the product.

Life Alert’s response is basically that the whiners should suck it up, because it’s sick of hearing them go on about how bad its prior ads were.

“We consistently hear horror stories of how families procrastinated in getting a Life Alert only to discover their loved one had fallen and was on the floor for hours (sometimes days) before someone found them,” reads part of a statement posted over at Consumerist.

“They have even complained that our commercials are corny, and NOT SERIOUS ENOUGH, and that our message doesn’t get through. The guilt and fear these families feel after a preventable tragedy is very real and far worse than any commercial.”

Of course, punishing a mass audience for the unreasonable griping of a few who wouldn’t take responsibility for their own failure to act doesn’t make a whole lot of sense. Even if the old ads weren’t effective.

Also, says Life Alert, it’s the good guy. “Our goal is to wake people up to the realities of what is going on with the elderly and to get a medical alert system as a PREVENTIVE measure, not a reactionary result to a tragedy,” it says.

As reasonable—and somewhat noble—as the for-profit company’s intentions may be, its posturing also kind of misses the point. There might be some middle ground between an ad that is an unintentional self-parody, and one that terrifies children. A less ham-fisted approach might persuade even more consumers, or at least alienate fewer.

Then again, when demand for your product is based on the ample supply of consumer anxiety about death, it’s not surprising they’re leaning in.

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Want A Truly Novel T-Shirt With An Entire Novel On It?

T-shirts have long been a staple of the world of apparel and they have
gotten pretty creative, but when was the last time you saw a truly
novel one? One company, Litographs, is working hard to make sure that
all of their t-shirts, posters, and tote bags are novel — or poetry,
short stories, or non-fiction. They do this by printing the entire book
in a style that appears artistic from a distance and completely readable
close up.

Call of the Wild (Image via Litographs)Call of the Wild (Image via Litographs)

These products are the brain child of Danny Fein. He came up with the idea while he was waiting for deferred acceptance to Harvard’s joint JD/MBA program. Not one to sit around just waiting for the future, he came up with an idea and launched his own business. He funded his idea with a Kickstarter campaign that raised more than $85,000 more than the $15,000 he had been seeking.

Anne of Green Gables (Image via Litographs)Anne of Green Gables (Image via Litographs)

The company now boasts an entire line of classic literature printed on t-shirts, posters, and tote bags. You can choose from such timeless classics as Romeo and Juliet, Tom Sawyer, Frankenstein, Robinson Crusoe, The Art of War, Sense and Sensibility, and many others. Even the Kama Sutra has been turned into one of their products. Word has it that Litographs is coming out with The Time Traveler’s Wife by Audrey Niffenegger in time for Christmas.

Moby Dick (Image via Litographs)Moby Dick (Image via Litographs)

Litographs is so concerned with literacy and reading that they have partnered with the International Book Bank to send a new, high-quality book to a community in need for every item they sell. So for the price you pay you help give the gift of words to more people around the world.

20,000 Leagues Under the Sea Poster (Image via Litographs)20,000 Leagues Under the Sea Poster (Image via Litographs)

One of the great things about the t-shirts is that they are made using a highly durable method of printing called dye sublimation. It allows the design to be dyed into the threads of the shirt itself rather than just being overlaid on the surface. This means that the design is to going to fade easily, or, worse, start peeling off.

The Jungle Book Tote (Image via Litographs)The Jungle Book Tote (Image via Litographs)

Their website provides a calendar of what designs and book titles will be coming out so that you can plan your wardrobe of tees ahead of time. You can also recommend and vote on future titles for their products. I added the classic book Heidi. I am thinking that anything in the public domain is something easier for them to use than having to pay big bucks for the rights.

Sample Literary Tattoos (Image via Litographs)Sample Literary Tattoos (Image via Litographs)

So where does this company go next? They just finished a new Kickstarter campaign earlier this month to add a line of literary temporary tattoos that are quoted from famous books. Much like their original Kickstarter campaign, they have raised far more than their goal to add this new line to their existing product base.

What favorite book would you want to see added to their products?

Sources: Litographs, Kickstarter, Kickstarter, xojane

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Core77 Photo Gallery: Outdoor Retailer Summer Market 2014





OR-2014-Gallery.jpgPhotography by Mark LeBeau for Core77

The Outdoor Retailer Summer Market Tradeshow in Salt Lake City, Utah, is known for featuring the latest and greatest in outdoor sports gear and apparel. To put it shortly, it’s very much an industry show. We sent photographer Mark LeBeau to check it out and take some shots of the gadgets we should keep an eye out for. He noted the proliferation of electronics, chargers and smart devices, as well as the throwback to the much-loved “mom and pop” general-store aesthetic. A practicing designer himself, LeBeau—also shot the event for us in 2013.

LeBeau’s favorite design? A magnetized climber’s grip by Garret Finny.

» View Gallery


IKEA's Future Products to Contain Flexible, Light-Emitting Tiles

On Lightness: Sketches on the Connectivity of Art, by Marc Hohmann

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You’ll Be Uncomfortably Surprised by This Honda Spec Ad That Just Got Leaked

There are lots of things to like about the Honda Fit. But one feature in particular might present some issues while you’re out there cruising for hours on the open road, Whitesnake blasting and the wind blowing through your hair.

We won’t spoil the punch line of this spec ad, created by A2F Pictures in Minneapolis. But take a look below and enjoy. After the video, check out our QA with the director, James Rautmann, in which we ask just what, exactly, he was thinking.

AdFreak: What was the inspiration for this ad?
James Rautmann: The inspiration came from wanting to make an ad that used text to give the punch line in a subtle way. Create an ah-ha moment. Let the audience make the assumption on what is really going on in the scene.

Tell us a bit about how you came up with the idea for the plot.
I was returning home from a shoot, and long story short we had to move white wine to an empty two-liter bottle for a shot. When I arrived home, I had to carry the bottle in past my neighbors. It definitely looked like it was filled with urine.

My business partner Mark, who co-wrote the spot with me, was with me, and I remarked how funny it would be if we told my neighbors that we had just returned from a long road trip and let them think what they wanted to about what was in that bottle.

With the help of Phil Jones, who not only helped in the writing process but also beautifully art directed the spot, our approach to a fuel-efficient ad was born.

Do you hope to create more spots like this?
Like as a campaign? It’s possible. I think overall the idea of creating a unique scenario that turns meaningless text into a joke is something I definitely want to keep pursuing.

Directed by James Rautmann
Written by James Rautmann, Mark Mazur and Phil Jones
Produced by Mark Mazur and Trent Hilborn
Executive Produced by Elizabeth Ryan-Govrik
Cinematography by Scott Regan
Art Direction by Phil Jones
Color and Finishing by Matt Collings at ditch
Production Sound by Nick Leisenheimer
Sound Design / Mix by Nick Christopulous
Talent: Eric Pierson
Song and Lyrics by Whitesnake “Here I Go Again”
Special thanks to Tracy Tabery-Weller and Chris Govrik
Production Company: A2F Pictures

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