Posts Tagged ‘flipbooks’

Made-to-Order, 3D-Printed Accessories Rival Mass Production

Wonderluk is a new jewelry label from the UK that prides itself in fashionable accessories manufactured only upon order. How? By hitting the “Print” button.

Wonderluk prides itself in manufacturing its jewelry entirely in the UK. Each piece from their collection is created one-by-one with the use of 3D printers with a guarantee of no mass production. With a made-to-order scheme, the brand prevents wasteful overproduction while offering highly customizable products to a level even high end brands could not compete with.

Earrings with chain-like details:

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The story of the brand begins with frustration brought about by 3D technology. The creator shares:

The world of co-creation I imagined would unfold was replaced by hours of fiddling with tech to print a simple bracelet. The few 3D communities around were built for and by geeky men, not women like me; and they didn’t have much to do with fashion.

The jewelry pieces are stunningly three-dimensional. A recurring theme of gentle thin lines plays on what intricate designs could be achieved by 3D printing and the durability of the material.

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Geometric ring from Wonderluk explores the technology’s potential with challenging forms:

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The present collection offers necklaces, earrings, brooches, rings, iPhone cases and bracelets.


The jewelry pieces are made of high-quality material. The creators note that the printing process and their finishing processes render each piece with either a wood-like finish from the layers or a uniquely polished silk-like sheen.

The “Ribbon” pendant is a refreshingly modern take on the bow-tie.


Three-dimensional technology has been attracting a lot of fashion-minded individuals. With Wonderluk, the ability for the technology to cost-effectively prototype has seen its potential for creating uniqueness, a quality highly valued in the fashion industry.

Because the items are made in the UK and the production process are straightforward, the prices for Wonderluk items reasonably range from £18 to near £179 ($30 to $290). The venture is an interesting case for the future of customizable fashion with the use of 3D printing.


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Click Your Heels Three Times to Hail an Uber with ‘Dorothy’

You may still be basking in the afterglow of the hoverboard news, but don’t forget that technology also lets you do pretty cool things with your feet planted firmly on the ground. Following on the heels of the ‘Back to the Future’ invention is an innovation inspired by The Wizard of Oz. Dubbed Dorothy, this wearable device will let you tap your shoes together three times to send alerts to your device.

Dorothy consists of Ruby – an Arduino micro-controller with a built-in Bluetooth chip, accelerometer, and coin cell battery – and the Dorothy iPhone App. The connected device slips onto your shoe, and, when triggered (three heel clicks), the onboard accelerometer wirelessly sends a signal to your phone to perform the desired action. (iStrategyLabs notes that Ruby is just a prototype, and that it is “exploring models as small as 1/3rd of its current size, potentially built into an insole.”)

“How can we leverage the power of our smartphones without taking them out of our pocket or purses?” “What’s a natural, fun, discrete gesture we can make to trigger our phone to do something?” These are questions iStrategyLabs sought out to answer with Dorothy, CMO Managing Director DJ Saul tells PSFK.


Using the “If This Then That” (IFTTT) standard, Dorothy’s implications are far-reaching, letting developers introduce countless trigger actions to the wearable and companion app by connecting it to existing services and apps. Saul says that “from controlling ‘smart’ objects to home automation,” the company has plenty of potential ideas for future Dorothy functionality.

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Imagine: triggering Seamless to deliver Pad Thai to your current geo-coordinates by tapping your shoes together. Clicking your heels together three times and starting up your favorite Spotify playlist via your Bluetooth speakers. What else can you dream up? You can submit your own ideas for Dorothy here.


As of now, Dorothy can send predetermined text messages with your current location. It can also relieve your friends of ‘phony emergency call’ duty during a bad date, letting you stealthily click your heels to trigger a call to your phone from a fake contact (sorry, I HAVE to take this, it’s my boss…). While Dorothy won’t magically whisk you home through three taps of your ruby red heels, the company is currently working on using the wearable to summon an Uber, among other things. DJ Saul tells PSFK:

Dorothy is just an early expression of what’s possible, and we’re as driven to ultimately make something truly useful as we are to make something fun and magical.


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The Newest Weapon In The Fight Against Ebola? Robots

I think we can all agree that Ebola is a pretty terrifying illness. The death toll of the outbreak in West Africa has already reached almost 4900, and the disease itself has a 70% mortality rate. It’s highly contagious, as well; dangerous to treat even with proper preparations. Worse still, a licensed treatment or vaccine does not yet exist.

Understandably, people are nervous.

Perhaps that’s why a group of robotics scientists hailing from across the United States have formed a coalition of sorts. Having human beings travel to quarantine zones, they argue, needlessly puts them in danger. Why not send robots instead? 

Machines could easily perform all the tasks currently handled by human first-responders, including waste removal, disinfection, the distribution of vaccines, and even the burial of bodies. It’s all tentative, of course. robotics technology is still fairly limited, lacking the dexterity and judgement necessary for Health Care. On top of that, there’s the matter of burial – a sensitive subject in any culture. 

“One of the first things I heard from medical responders is that one of the bottlenecks is in handling bodies,” Texas AM Robotics specialist Robin Murphy explained to the New York Times.  “Families might be unable to accept that a loved one’s body could be handled by a machine. It’s something we can do, but it has to be culturally sensitive.”

“As was the case in Fukishima, the Ebola crisis in Africa has revealed a significant gap between robot capabilities and what is needed in the realm of disaster relief and humanitarian assistance,” added Gill A. Pratt, a roboticist and program manager at DARPA. “We have a moral obligation to try and select, adapt, and apply available technology where it can help, but we also must appreciate the difficulty of the problem.”

Because of said difficulty, it’s not likely that the researchers will have completed any of their solutions before the Ebola epidemic is brought to an end  – which will take approximately four months, if everything’s done properly. For the time being, Murphy said, the most they can do is jury-rig a few prototypes out of already-existing models.

In order to discuss how they will proceed, scientists are planning a series of teleconferenced brainstorming sessions, the first of which is slated to be held on November 7. Participating institutions include Worcester Polytechnic Institute, Texas AM, The University of California, Berkeley, and DARPA.

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Brita Built a City Out of Sugar to Show You What a Lifetime of Soda Looks Like

In the past, water filter brand Brita has targeted plastic bottles as public enemy No. 1, but now it has its sights on a new foe: soda.

A new spot created by DDB California uses towering piles of sugar cubes to show the impact of drinking one sugary soda a day (which would be pretty a moderate intake for some families). In the ad, we see a stack of cubes illustrating a single day of cola, followed by a skyscraper modeled from a year’s sugar, ending on a cityscape built from the 221,314 sugar cubes a soda fan could consume “over an average adult lifetime.”

It’s a striking visual, one taken even further by the brand’s #ChooseWater campaign in an exhibit this week at New York’s Chelsea Market, where roughly 1 million sugar cubes (weighing 7,000 pounds) were shaped into an even larger skyline to reflect the amount consumed by a family of four over their lifetimes:

The sculpture features 28 buildings, varying in height from 2 to 7 feet. That’s one tall drink of terrifying.

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Infographic: What the Color of Your Logo Says About Your Brand

AdFreak is your daily blog of the best and worst of creativity in advertising, media, marketing and design. Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek’s Tim Nudd and David Griner.

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