Posts Tagged ‘flipbooks’

Join Mazda On A Virtual Road Trip Through Their Instagram Feed [Video]

Instagram might offer plenty of interesting snippets and glimpses into people’s lives, but it’s not always easy to get a sense of the full picture. With the help of JWT Canada, Mazda decided to try something new. Instead of snapping boring shots of car specs, Mazda posted images and videos over the course of four months that followed one of their cars on an epic adventure. Turning the social feed into an interactive road trip, “Long Drive Homehelped grow Mazda Canada’s Instagram following by more than 300% by the time it was over.


The social media experiment ran from December 17th to March 28th, and included plenty of mentions, videos of sponsored events, and references to cultural events like Mardi Gras and the Super Bowl. New posts were added each week, which encouraged followers to come back and explore on a regular basis.

Check out the video below to see the timeline in action:

Source/Images: AdWeek

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Foldable Mattress Can Fit In The Trunk Of A Car [Video]

Startup Casper aims to reimagine the sleep experience from the ground up. Their mattress unites a top comfort layer of premium latex with a support layer of high-density memory foam. This creates a surface that contours while retaining a healthy bounce and cool temperature.
Developed and crafted in the U.S., it is resilient enough to compress-ship and fit through any door, as it comes packaged in a box that can be transported in the trunk of a car. Casper has done away with the frustrating buying
process and uses a direct-to-consumer business model.

The Casper mattress ships for free anywhere in the U.S. (with same-day delivery for NYC) and customers have up to 40 days to test it out. The price of the mattress ranges from $500 for a twin size up to $950 for a king size. You can learn more in the video below:

[h/t] TNW

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Tongue-Controlled Devices Turn Your Cheek Into A Touchscreen

A team at Osaka Prefecture University in Japan has developed technology that could be used by skiers and other extreme sports enthusiasts to control their mobiles with their tongue. This would provide an alternative to fumbling with your phone in the freezing cold, or trying to carry out fine grain movements while reeling from a surge of adrenaline.

To mimic a sensor on the inside of a helmet, six volunteers had to perform various tongue movements while a pad with 64 pressure-sensing elements was strapped to their cheeks. Out of 300 attempts, which included swiping up, down, left, right and a clicking motion, the device was accurate 98 percent of the time.


Kai Kunze, an Assistant Professor at Osaka Prefecture University, said that the idea came from a personal interest in skiing. “I like to check factors like my speed while on the slope, yet it’s quite cumbersome to take out a smartphone and use a touchscreen in the cold.”

Even though the sensor hasn’t been fully implemented, the team are already looking at adding the sensor to face masks that keep out the flu virus, another unique application of tongue-based technology for mobiles.

Osaka Prefecture University


Images: Trysil, Smudge 9000

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Help Others Live Healthier as a User Experience Designer at Misfit Wearables


Work for Misfit Wearables!

Misfit Wearables is looking for a designer to help define the future of Misfit software to join their team in Burlingame, California. Misfit develops the most elegant activity trackers in world and provides a unique mix of hardware and software that motivates and inspires people to be more active and live a healthier life. As a user experience designer, you would be applying Misfit design principles to a variety of user interfaces and websites, designing for a variety of formats (wearables, phones, tablets and the web), wireframing and presenting solutions to a wide variety of design problems, creating pixel-perfect mockups and generating production-ready assets for use by engineering.

If you’re a Photoshop/Illustrator/InDesign master; love a good crit; have no problem being a self-starter; love and understand global trends, tech and fashion; and have great interpersonal skills, then this might be the job for you—Apply Now!

Fire, Music, Tech: An Audio Visualizer to End All Audio Visualizers


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Neymar Takes On Ken Block in Soccer-Racing Battle of ‘Footkhana’

You’ve probably never wondered whether Ken Block is better at playing soccer in a car than Neymar is at playing soccer not in a car.

Yet, in the run-up to the World Cup in June, Castrol presents Footkhana—a mashup of football (aka, soccer) and gymkhana (aka, course-based stunt driving). In other words, you get to watch the racing star spin donuts around the soccer player while the soccer player juggles the ball. Then you get to see how the two compete against each other in a shootout.

It does feel a bit like it’s just riding the coattails of DC Shoes’ wild success with the first five Ken Block Gymkhana videos (three of which are among the 20 most-shared ads ever posted online) and a sixth one promoting video game franchise Need for Speed). The soccer tie-in adds enough of a twist, though, to keep it from getting stale. And beyond the obvious excess of motor-revving noises, a couple of unexpected moments make up for the length.

Now all we need is Curlkhana. Ken Block vs. the Canadian curling team.

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