Posts Tagged ‘flipbooks’

Tatooine Sand Watches Inspired by ‘Star Wars’ Filming Location


Tatooine Sand Watches contain sand from the actual Tunisian filming location used as a set for the Star Wars movies. The project by Mary Moynihan is currently raising funds on Kickstarter. The hand-built, high-quality watches come with custom cases made of solid 316L medical-grade steel, the finest Seiko-Epson quartz movements, custom leather bands and an internal display capsule filled with the famous sand.

The sand, from the Tunisian film set where many of the Tatooine sequences were filmed, is securely sealed inside the capsule. However, it is loose and spills around under the dial when the watch is worn, making the watch a rare and unique item.

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This campaign is for the Second Edition of Tatooine Sand Watches and the proceeds will be donated to an enthusiast fan group, which is working to restore aging Tatooine film sets for future generations to enjoy. Unfortunately, many of the sets are quite dilapidated, with encroaching sand dunes threatening to cover one location

This project provides Star Wars fans with the chance to help save Tatooine and get a genuine Tatooine Sand Wristwatch. This Second Edition will be the last production run of these watches as their molds are reaching the end of their lifespan.

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The watches feature a solid brass display capsule, a small void that allows the sand to shift, an image of the Lars Homestead, numerals and the word “Tatooine” in Aurebesh font on the front, with a laser engraved rear cover. The $77 Limited Edition of 100 watches for early birds has already sold out, but fans can still get their hands on the ‘Still Exclusive’ Limited Edition of 250 watches for $81, with free shipping in the U.S. You can check out the video here to learn more about these Tatooine Sand Watches.

Tatooine Sand Watches

Article source: http://www.psfk.com/2014/09/tatooine-star-wars-watch-design.html

   

Commuter Clothing Expert: How to Reinvent Marketing to Make It Work for You [PSFK 2014]

Founder of Outlier Tailor Performance Clothing, Abe Burmeister, spoke at PSFK CONFERENCE 2014 about how he learned that clear communication both within and outside of his company could create a successful marketing strategy.

When Burmeister first formulated the idea for Outlier about five years ago, he developed a theory that a well-designed product will sell itself. But quickly into his rookie years as a clothing designer, he realized he was wrong, that marketing is essential for any business. At the same time, Burmeister saw a split definition in what clothing designers recognized as a quality product; there are some who pushed ‘cheap,’ and others who chased ‘luxury’ as the most important elements of marketing.

Burmeister says this split definition led to his initial confusion about what kind of marketing he should be doing for his company. In an effort to create awareness about a new product, Outlier sent an email to costumers. One of his friends commented that he liked the new marketing approach. Burmeister said he was surprised; he was unaware that his service email had constituted marketing. Burmeister’s friend then explained marketing to be “telling a story for a commercial purpose.”

The marketing stories that impressed Burmeister were those that clearly presented an idea to consumers instead of burying the main objective deep within ad messaging. To Burmeister, transparency best contributes to a company’s success by selling its mission and product. By narrowing the definition of his company’s purpose, he has achieved his goal for effective marketing.

“By limiting the scope, I figured I’d limit the risk, in a way,” he says.

OUTLIER // @abe1x

PSFK CONFERENCE 2014

Click here to get updates on future PSFK conferences and salons.

Article source: http://www.psfk.com/2014/09/commuter-clothing-expert-reinvent-marketing-make-work-psfk-2014.html

 

A U.S. Open Billboard Is Being Updated Daily to Include the Most Memorable Moments

If you like good tennis and cool murals, then the U.S. Open has an advertising campaign for you.

The tournament’s organizers are paying an artist to climb up to a billboard each day of the competition and piece together a painting based on the event’s notable moments and online chatter.

The first eight installments have included, for example, interpretations of Gaël Monfis’s crushing 110 miles-per-hour match winner, 15-year-old Catherine “CiCi” Bellis’s on-court antics and Roger Federer’s selfie with Michael Jordan.

Each day’s addition is livestreamed on Facebook and later recapped in a YouTube clip. The painter, Josh Cochran, whose previous credentials include spectacular Grammy-nominated album art for Ben Kweller, features heavily in the videos.

DDB New York created the campaign, titled “Story of the Open,” and tied it into social media with the hashtag “#StoryoftheOPEN.”

While viewers of the billboard over New York’s Midtown Tunnel might not get the full effect without watching the videos for context, Cochran’s illustrations are superb, and it’s fun to see the mural take shape.

Article source: http://feedproxy.google.com/~r/Adfreak/~3/YH1yfpl1wcE/story01.htm

 

Dress Discharges One Million Volts of Electricity Without Electrocuting Wearer

Dutch electronic couture artist, designer and curator Anouk Wipprecht collaborated with Tesla coil music performance group ArcAttack to create an “electrifying” dress that conducts and discharges electrical current.

Wipprecht and Arcatack’s wearable “faraday cage style dress” was carefully designed and constructed so that it can discharge a million volts of electricity without electrocuting the wearer.

Wipprecht designed the dress at her artist residency in Autodesk in San Francisco. The fashiontech artist designed the dress specifically for a collaboration with ArcAttack, and the artists presented the dress at the 9th annual Maker Faire Bay Area.

The faraday cage dress is made of 94 waterjet-cut metal panels connected together with more than 600 rings. The dress has shoulder pieces fitted with 16-inch nitrogen-filled plasma balls that glow bright purple when electrified with the Tesla coils.

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Wipprecht and ArcAttack followed the principle of “form follows function” when creating the dress since safety was paramount in this project. They conducted several product testings and made necessary modifications before they finalized the prototype for its debut at Makerfaire.

In an interview with Makezine, Wipprecht says the faraday cage dress allowed her to “engage the Tesla coils through the electricity.” The dress “caged” the designer from head to foot against the arcs of the Tesla coils. ArcAttack modified the coils to play musical notes by modulating the spark outputs.

The faraday cage dress debuted at Makerfaire is still a prototype, but it succeeded in creating quite a stunning visualization of how science and fashion can be fused together in an interesting piece. Wipprecht hopes to see a lighter, less bulky, and more wearable version in the near future. The designer has published the details of the design and build of the faraday dress on her Instructables page.

Anouk Wipprecht // ArcAttack

Source: Designboom, Makezine

Article source: http://www.psfk.com/2014/09/wearable-tech-one-million-volts-electrifies.html