Wonderluk is a new jewelry label from the UK that prides itself in fashionable accessories manufactured only upon order. How? By hitting the “Print” button.
Wonderluk prides itself in manufacturing its jewelry entirely in the UK. Each piece from their collection is created one-by-one with the use of 3D printers with a guarantee of no mass production. With a made-to-order scheme, the brand prevents wasteful overproduction while offering highly customizable products to a level even high end brands could not compete with.
Earrings with chain-like details:
The story of the brand begins with frustration brought about by 3D technology. The creator shares:
The world of co-creation I imagined would unfold was replaced by hours of fiddling with tech to print a simple bracelet. The few 3D communities around were built for and by geeky men, not women like me; and they didn’t have much to do with fashion.
The jewelry pieces are stunningly three-dimensional. A recurring theme of gentle thin lines plays on what intricate designs could be achieved by 3D printing and the durability of the material.
Geometric ring from Wonderluk explores the technology’s potential with challenging forms:
The present collection offers necklaces, earrings, brooches, rings, iPhone cases and bracelets.
The jewelry pieces are made of high-quality material. The creators note that the printing process and their finishing processes render each piece with either a wood-like finish from the layers or a uniquely polished silk-like sheen.
The “Ribbon” pendant is a refreshingly modern take on the bow-tie.
Three-dimensional technology has been attracting a lot of fashion-minded individuals. With Wonderluk, the ability for the technology to cost-effectively prototype has seen its potential for creating uniqueness, a quality highly valued in the fashion industry.
Because the items are made in the UK and the production process are straightforward, the prices for Wonderluk items reasonably range from £18 to near £179 ($30 to $290). The venture is an interesting case for the future of customizable fashion with the use of 3D printing.