A new set of recommendation services are keeping pace with the speed and spontaneity of life by allowing travelers to get the real-time pulse of what’s happening at their destination. By matching personal preferences with current time and location, these socially-powered platforms allow travelers to tap into up-to-the-moment local knowledge from the minute they touch down. These services are part of a trend PSFK calls ‘Instant Vibe’. This trend is part of a larger framework describing how PSFK sees the Future of Travel. Be sure to check out the full report to see how technology is innovating the air travel experience.
Giving rise to this is a growing set of influential individuals, and with design tools, forums and blogs giving gravitas to the opinions of the ‘everyman’, travelers are looking to real-time crowdsourced data from real people to inspire their travels. Particularly important to this is gaining a sense of local insight, and as international travel continues to become more accessible to the masses, travelers seek ‘hidden’ gems and insider tips from locals themselves. New tools and services allow them to customize the advice they seek, whether from a like-minded soul or a niche community.
A recent example of this is Pixifly, which is an iOS application that lets people search public Instagram photos within a map interface. A location-based alternative to content navigation by hashtags, the app provides a glimpse on what is happening in any given area. For travelers keen to familiarize themselves with the character of one neighborhood or another, or compare one venue to another, the app gives them an on-the-ground view of what they might want to do in their destination city. Travelers can specify search terms by date and time, so as to check out what’s hot during key seasons, recent weeks and specific hours, or in real time while on the go.
Another good example is Jetpac, which is a mobile city guide that uses algorithms to analyze uploaded Instagram photos of places in a city, and categorizes locations of interest for curious travelers. The app tags photos by location, how happy people in the picture are, and their fashion style to create categories like ‘Hipster Hangouts’ and ‘Happiest Places in Town.’ The database changes and adapts over time, giving travelers an accurate snapshot of local hotspots.
‘The Future of Travel’ highlights some of the major new trends taking place in air travel, and the technologies that are helping us get there. This series will explore the best-in-class examples of brands and innovators who are shaping the future of air travel, and creating a more seamless, healthy and enjoyable experience. Download the full report here, as well as on Slideshare, and be sure to check back every week for new articles about the newest trends in travel.
Article source: http://www.psfk.com/2014/10/instant-vibe.html