Posts Tagged ‘flipbooks’

Travel Like a Local on Your Next Trip

A new set of recommendation services are keeping pace with the speed and spontaneity of life by allowing travelers to get the real-time pulse of what’s happening at their destination. By matching personal preferences with current time and location, these socially-powered platforms allow travelers to tap into up-to-the-moment local knowledge from the minute they touch down. These services are part of a trend PSFK calls ‘Instant Vibe’. This trend is part of a larger framework describing how PSFK sees the Future of Travel. Be sure to check out the full report to see how technology is innovating the air travel experience.

Giving rise to this is a growing set of influential individuals, and with design tools, forums and blogs giving gravitas to the opinions of the ‘everyman’, travelers are looking to real-time crowdsourced data from real people to inspire their travels. Particularly important to this is gaining a sense of local insight, and as international travel continues to become more accessible to the masses, travelers seek ‘hidden’ gems and insider tips from locals themselves. New tools and services allow them to customize the advice they seek, whether from a like-minded soul or a niche community.


A recent example of this is Pixifly, which is an iOS application that lets people search public Instagram photos within a map interface. A location-based alternative to content navigation by hashtags, the app provides a glimpse on what is happening in any given area. For travelers keen to familiarize themselves with the character of one neighborhood or another, or compare one venue to another, the app gives them an on-the-ground view of what they might want to do in their destination city. Travelers can specify search terms by date and time, so as to check out what’s hot during key seasons, recent weeks and specific hours, or in real time while on the go.


Another good example is Jetpac, which is a mobile city guide that uses algorithms to analyze uploaded Instagram photos of places in a city, and categorizes locations of interest for curious travelers. The app tags photos by location, how happy people in the picture are, and their fashion style to create categories like ‘Hipster Hangouts’ and ‘Happiest Places in Town.’ The database changes and adapts over time, giving travelers an accurate snapshot of local hotspots.

 The Future of Travel’ highlights some of the major new trends taking place in air travel, and the technologies that are helping us get there. This series will explore the best-in-class examples of brands and innovators who are shaping the future of air travel, and creating a more seamless, healthy and enjoyable experience. Download the full report here, as well as on Slideshare, and be sure to check back every week for new articles about the newest trends in travel.


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Łód&#378 Design Festival 2014: ‘Terma’ Radiator Design Competition

Design Festivals


Although Poland might not currently rank too highly in the Top Design Nations List (that I’ve just made up), our experiences in Poland at ?ód? Design Festival show many promising signs of local manufacturers keen to collaborate with the country’s emerging generation of design talent. As part of the festivities, Polish radiator manufacturer Terma exhibited winners and shortlisted entries from their Terma Design Awards—a competition calling for creative home heating products.

Some entries exhibited showed an imaginative reinvention of the radiator—incorporating pipes into a table for example, or repurposing floor mounted systems into a bench. Of the more conventional wall mounted radiators, there was some really interesting styling to behold and some impressive use of materials to make more of a feature of the lowly heater and to disseminate the warmth more effectively.


Design by Bartholomew Drabik, the industrial-chic “Ribbon” is sure to look handsome on an some exposed brickwork.


Named after the Japanese tradition for low, futon-covered, heated tables, “Kotatsu” by Marianna Janowicz incorporates radiator pipes into the structure of a table to create a gently warmed communal seating space.


Previously seen at the “Taste of an Object” exhibition in Milan this year, the “Pillou” radiator by None is a modular radiator in the shape of a bench, inspired by traditional cast iron radiators. The module system allows for a variety of lengths to fit different interiors.


Also seen in Milan, “PLC” is a wall mounted radiator constructed of interwoven steel tubing designed by Jacek Ryn. This might like look a far-fetched figment of a student’s imagination but the design has actually successfully made it into manufacture—the production apparent beginning by bend tubes to form the verticals before feeding in horizontal pipes that are then joined by hand welding each U-bend on both sides.



The “Pajak” (“Spider” in Polish) by Monika Kref is a radiator resembling exposed pipework with beautifully finished wooden pegs, presumedly to hang up towel and clothing.


“Chrust” (which translates to “Brushwood”) by Malgorzata Knobloch and Igor Wiktorowicz of Witamina D ask why radiator pipes always need to be in straight lines. And hey, why not finish it with some nice wooden ends.


Jacmel, a Leader in the Jewelry Industry, is Looking For a Junior Production Artist-Packaging Designer in NYC

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E-paper watch features 24 designs at the push of a button

Wristwatches are fast coming into fashion again thanks to a digital makeover that’s set to add a slew of smart functionality. For those who don’t want to end up checking their wrists just as often as they check their phones, there are still designers innovating in the field of watches that simply tell the time. We recently wrote about the Everyday Watch Kickstarter, which offered backers a single timepiece with customizable straps and clock faces. Now the FES Watch is aiming to do something similar, using e-paper surfaces to enable wearers to pick a new design whenever they want.

Developed by Takt Project for the Japan-based Fashion Entertainments startup collective, the device is designed to look like a standard wristwatch, with a circular face and sleek rubber strap. However, the face and wristband form a single flexible e-paper display that’s used to show the time as well as the design. The FES Watch features a button on the side which smoothly cycles through the 24 possible display options. Users can choose to have a black or white face, to show the individual minute and hour markings or go for a minimal look, and even change the strap to snakeskin or brickwork patterns. An embedded motion sensor also preserves battery life by turning the display off until wearers tilt or lift their arm to check the time.

Watch the video below (in Japanese) to see how the watch works:

The FES Watch uses new technology to offer customers an element of customization for the traditional time-telling wristwatch, without the bloated features of a smartwatch. There’s currently no word on when it might hit the market, or how much it will be. Are there other ways that technology can help redesign existing products without abandoning their original function?


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Can 3D Printing Reshape the Agency World?

“Trust us, you’ll love it.” Such are the famous last words of the traditional client pitch.

When presenting a campaign, advertising firms must rely on abstract claims or presentation decks to convince clients that an idea or product will work. Wouldn’t it be easier to “show” clients the idea with a prototyped product?

Fred Gerantabee, Head of Creative Technology at Grey New York, Marriott’s agency of record, thinks it would be. In fact, he thinks it’s the future of advertising.

For the month of October, Gerantabee and the Creative Technology team at Grey have partnered with Brooklyn-based Makerbot Industries to bring 3D printing to the advertising world. The two have launched MakerMonth, a challenge that tests Grey employees to 3D prototype a new hotel room accessory for client Marriott Hotels.

Employees have until Oct. 31 to create a Marriott THING (The Hotel Inspired Necessary Gadget): the product should be a “wish you had it” item that millennial travelers would want to see in their hotel rooms. Submissions can be sketched, comped, or CAD designed. The top three ideas, as selected by a panel of judges from MakerBot, Grey and Marriott, will be 3D-printed; the winning design will receive a cash prize and will be reviewed for implementation at Marriott Hotels.


MakerMonth is not simply an opportunity for Grey to try something new; it is also an anticipated solution to current industry shortcomings. 3D printing will allow agencies to deliver concrete progress to clients, thereby strengthening valuable relations. And as agencies and clients alike expand globally, 3D printing helps teams physically collaborate on a product, even from 10,000 miles away.

The most important benefit of 3D printing is that it can be used by virtually anyone. Printing guides can be created from 2D images (such as those created in Adobe Illustrator), or they can be modeled after real objects when scanned by Makerbot’s Digitizer. The low technological barrier to entry empowers agencies, transforming teams from ideators into physical inventors.



Katie Krum, Director of Digital Marketing for Marriott Hotels, tells PSFK that the MakerMonth challenge was a natural fit for the hotel chain, whose Travel Brilliantly platform crowdsources improvements for hotel design. On the Travel Brilliantly website, guests, experts, and influencers submit their ideas for the new generation of travel. For Krum, it’s only natural that agencies contribute their creativity to the conversation.

MakerMonth is a part of a larger Grey initiative called the Distillery, which brings new technology into the agency monthly and optimizes it for campaign innovation. As Gerantabee explains, technology and advertising are no longer independent categories. “Technology solves problems,” he says, “Advertising is the business of solving problems.”





Photos: GREY

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