Posts Tagged ‘flipbooks’

Los Angeles Restaurant Discounts Customers Who Order in the Voice of Iconic Characters

The Los Angeles restaurant Not a Burger Stand located on Riverside Drive in Burbank features some unique offers for its customers. Every Tuesday, one of their artists draws something on their chalkboard, usually requiring diners to order food in the voice of a particular character in exchange for a discount.


The changing chalkboard promotions advertise to passersby that they can receive money off their order if they are able to do an impression of iconic characters like Gandalf, Captain Picard, Beastboy, Groundskeeper Willie, Jabba the Hutt, and Dobby.


Not a Burger Stand’s idea makes ordering food more fun and offers an added incentive for dining at the restaurant. At the start of the year, their board featured The Dude from The Big Lebowski and offered customers 10% off if they turned up wearing a bathrobe. In honor of May the 4th, they offered 10% for those who ordered in the voice of Jabba the Hutt and those who went in dressed in a Star Wars costume could eat free.


The restaurant offers American comfort food influenced by Maryland and mid-Atlantic roots, and has an average user rating of 4.6/5 on Facebook with lots of positive reviews. As well as the chalkboard art and offers, Not a Burger Stand features a “Free Little Library” that allows people to take a book to keep and donate their own. There are also some cute Star Wars, Star Trek and The Hobbit-themed coloring pages for their kids menu that give youngsters the chance to color in drawings of baby Han and Chewie, Spock and Kirk, and Thorin and Bilbo.


Not a Burger Stand

[h/t] Design Taxi

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Magical Night Walk through Forest Blends Nature with Multi-Sensory Technology

Fairy-tales are full of enchanted forests and now you can experience one in real-life with an illuminated night walk through a Canadian park. The 2km trail incorporates multimedia technology to bring the myths and legends of the wood to life, making the experience seem magical.

Parc de la Gorge de Coaticook in Quebec commissioned Moment Factory, a Montréal-based new media and entertainment studio, to create an immersive nocturnal journey through the forest. The park welcomes 100,000 visitors per year and wanted to attract a more diverse range of evening visitors.

Marie Belzil, multimedia director at Moment Factory, explains:

I hope Foresta Lumina will create new memories. We want visitors to reconnect with nature and also with the stories they were told when they were young. We want them to feel like they are entering a story or a fairy-tale and that this imaginary world is coming alive in front of their eyes.

Before beginning their journey through Foresta Lumina, visitors are given a map which outlines the 2km Garden of Wishes trail. This route, which includes the longest suspended footbridge in North America, includes areas such as Land of Shadows and Forest of Illusions.


During the walk, visitors come face-to-face with the myths and legends of the forest, Canada and beyond. They will encounter Faeries, who are said to grant wishes and the Spirit of the Forest, a mysterious force which ancient people called on for protection. Visitors are invited to make a wish upon a magical stone and toss it into the water at the Enchanted Shore and to cross the Gate, a portal that separates reality from the realm of the imagination.


Moment Factory created this fantastical experience with scenography which combines lighting and projections, video mapping and an original soundtrack.

The press release states:

Moment Factory created custom elements for each of the trail’s zones: perforated, backlit metal panels inscribed with descriptions of the main characters, small lighting units designed to suggest the presence of fairies in the forest, a transparent screen used for a subtle projection in a clearing, video mapping that brings a dead tree back to life…


Encouraged by the moonlight, the ethereal music and the projections that make flickering spirits appear among the trees, visitors suspend their disbelief and enter a world in which anything can happen:

The forest and its spaces, topography, detours and mysteries became the canvas for the experience. By adapting their work to the environment in the most natural way possible, and by concealing the technical apparatus, the creative team worked to ensure that visitors would see and hear nothing but magic.


Foresta Lumina combines cutting edge technology with the great outdoors, creating a more immersive and interactive experience than anything you could experience on-screen. It’s an inspired way to showcase the beauty of the setting, take people on an adventure and cast the forest in a new light.


Foresta Lumina

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Two Girls Design Hooded Sweatshirt That Sends Text Messages

At the beginning of year, PSFK and iQ by Intel published a report on The Future Of Wearable Tech. To keep up to date on the trends within the report, PSFK attended an event last week hosted by Digital Flash on “What We Wear The Wearable Tech Revolution”.  The event gathered a group of experts in the field of wearable technology to discuss the current state of wearables, what the future holds, and what the challenges are as new companies enter the marketplace.

PSFK caught up with experts Alina Balean and Rucha Patwardhan Founders of SmartHoodie, to learn more about their business and how wearable clothing is transforming the way we think about clothes.

- What is the Smart Hoodie. Where did you get the inspiration to create this project?

Smart Hoodie is a sweater that sends text messages. It has it’s own number and runs independently. The project was developed for two classes at NYU’s graduate ITP program. The classes were focused on wearable technology materials and GSM networks. We worked together to create the first prototype. Our biggest inspiration was rather a question, what is the future interface of a mobile device, why does it have to be so inorganic and plastic?

We are noticing that Wearable and mobile devices are automatically capturing and broadcasting contextually relevant information at key moments to enable a seamless flow of communication between people. These systems are continually monitoring individual data like location and activity level to deliver a preprogrammed set of notifications to a trusted peer group, activating a network around timely support and care.

- Do you see this trend manifesting on a wider scale? How so?

We do, we got a lot of positive feedback from the first prototype and hope to develop a better product that can be sold and used in more flexible ways.

- The smart hoodie responds to gestures and sends text messages. Do you think audiences are expecting more immersive experiences? In what direction are wearable experiences moving generally?

We think technology today is moving beyond the button a lot faster and people are willing to experiment with new experiences. If you look at smart watches today you already see this integration. The LG watch uses hand movements to activate the screen and voice to reply. The challenge is to design experiences that are intuitive and leverage gestures we are used to.

Smart Hoodie

- In terms of form, do you see wearable devices being more integrated within apparel becoming more commonplace? Is this important to wearables becoming more mainstream generally?

There are already tons of products available that have technology embedded into them. Fashion offers people a chance to communicate their personality with the outside world. Mobile phones customization is an example of fashion blending into technology. So why can’t technology interactions blend with fashion? Tech and fashion needs to come together in a way that the user will want to wear technology and not have to.

- What challenges do you see implementing these types of feedback systems? What makes them successful?

The main challenge is that the field of wearables is still in an experimental stage. Technology offers infinite amount of quantified data and systems communicating it. The challenge lies in identifying what the user needs and when. Identifying these needs decides the feedback loop that the wearable needs to have with the user. Creating a hierarchy of feedback loops according to user needs and at the same time making these interactions as organic as possible is what makes or breaks a product experience.

Smart Hoodie / Alina Balean Rucha Patwardhan
The Future Of Wearable Tech

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High-Fashion Heist in Virtual Gallery

Luxury French fashion house Kenzo has been robbed — or so the narrative of their new online promotion claims. Set in a virtual gallery, the new line’s introduction toys with high-fashion, high-tech, and high-intrigue all at once.

“Grace to the Nth Power” draws consumers into the moodily-lit Vivian Gallery, filled with flickering images and videos featuring model Grace Bol. After an introductory monologue reflecting on the theft, the story unfolds through videos of Bol and model Sang Woo Kim — cozily clad in pieces from the company’s fall/winter collection — ransacking the gallery of its original works.

Grace to the Nth Power

Produced by film director Partel Oliva and web designers Kim Boutin and David Broner, the interactive “art gallery” lets visitors navigate the virtual space with a phone or mouse, and includes a gift shop for ordering pieces from the fall/winter line. Kenzo’s project is one of many recent markers of digital innovation in fashion marketing; as the Times Magazine notes, “taking consumers on a physical journey through a video series leads to a more immersive experience than simply collecting films on a flat microsite.”

Kenzo Fashion Show

Integrating the physical and the digital into product experience is becoming key in the fashion world: “[g]iving physical life to digital projects is the new challenge ahead of marketers,” David Benattar, CEO of New York-based Hyperbolic and an industry expert, tells Luxury Daily. “Beside any strategic perspective, what an incredible demonstration of creative talent Kenzo is giving us.”

“Kenzo gets it,” he says. “We just don’t all live 24/7 digitally.”

The videos and artwork will also be displayed in real life during a special exhibition at the Galerie 12 Mail/Red Bull Space in Paris from September 24–26.

[h/t] NYTimes

Images: Kenzo, NYTimes

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