« ESPN chronicles bracket-picking process
Main
| Is Hyundai itself doing a bit of propaganda? »
VW’s winter offer lasts until billboard sinks
Volkswagen is using the ungodly Swedish winter to its advantage by promoting the Passat 4Motion with a billboard erected right on the naked ice. The board, created by DDB Stockholm, is advertising a special winter-ready package that will last until the ice melts and the billboard sinks below the surface. There’s also a contest to guess when that’ll happen, and the winner gets a VIP racing day at Gothenburg. It’s worth noting that the price of 280,700 Swedish kronor comes out to $44,321.50 in America, which seems a bit steep for a new VW with a roof rack and snow tires. Maybe such things are prized more highly in the arctic hinterlands.
Filed under DDB, Kiefaber, Outdoor, Volkswagen
Comments
You can follow this conversation by subscribing to the comment feed for this post.
sustainability, anyone? – hope VW thought of how to recover the BB after it sunk. Using lakes to for waste disposal doesnt project a very green image…
Posted by: Peeter | Mar 14, 2011 11:23:29 AM
Post a comment
The opinions expressed in comments are those of the individual poster. They do not necessarily reflect the views of Adweek or E5 Global Media. Comments of a promotional nature or comments that are otherwise inappropriate may be removed.
Article source: http://feedproxy.google.com/~r/Adfreak/~3/b75AYSZ3QUw/vws-winter-offer-lasts-until-billboard-sinks.html