Studio Toer—whose work we saw for the first time at Tuttobene in Milan this year—is pleased to present their latest project, “Postable.” The Eindhoven-based duo has essentially flattened the flatpack to the extent that furniture can be posted in the mail in regular-ish envelopes, à la the MacBook Air:
Changes in customer-behavior and the online evolution of the retail industry were the motives to focus on the distribution aspect of new design. Toer explored the boundaries of logistics.
People furnish their living space. They used to gather their products locally. Later, they selected them locally and ordered online. Today people seem to be able to select their future possessions purely via the internet.
Indeed, the concept speaks to the possibility of sustaining a small business through direct sales on the web.
By inquiring and acquiring online, no customer-salesmen interaction is taking place any more. By delivering products in your mailbox there is no need to stay home to receive it . All human interaction in gathering furniture is unnecessary in the design of the Postable.
Postable is a stainless steel table design. It is a modular system. Each element fits within the outer dimensions of regular mail. A full-size dinner-table can easily be assembled from the content of one envelop.
And, lest the animated short make “Postable” seem a little too fanciful, interested parties can buy it directly from Studio Toer.
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